PlusMargin

PlusMargin is a predictive analytics platform for e-commerce merchants. It combines behavioral psychology and machine learning, drives online customers to buy, buy more, and keep buying.

  • ClientPlusMargin
  • YearLate 2017 - early 2018
  • Responsibilities UX DesignUI Design

PlusMargin Dashboard

The dashboard provides a high-level overview of key metrics like ROI, revenue goals, and open rate.

Campaign Creation

The campaign creation flow lets users define target audiences, customize messages, and set delivery schedules. Users can filter by demographics and behaviors while previewing estimated campaign performance metrics.

Generated Subject Lines

PlusMargin uses NLP to generate and tests multiple subject line variations, allowing users to review performance metrics and make data-driven optimizations before launching their email campaigns.