Data Management Platform
The G4 DMP is a centralized data management platform that allows you to create target audiences based on a combination of in-depth first-party and third-party audience data. It gives advertisers the ability to accurately target campaigns to these audiences across third-party ad networks and exchanges.
After several wireframes & iterations, this is the Audience Builder that we landed on. Since this is a Self Service platform, it was important to make sure the Audience Builder was user friendly & easy for our customers to create & save their audiences to later target in their campaigns.
Once customers save their audience(s), they'll appear in this list. They can manage & update the status of each audience from this page, that would then redirect them back to the main Audience Builder to reconfigure the audience.
After collecting feedback from a core set of customers & iterating on earlier wireframes, we decided to move forward with this two column approach.
This is the wireframe for the Audience List page. The goal of this was to make it simple for customers to access & modify their previously created audiences.